The Marketing Warrior

About

I'm Lisette, founder of The Marketing Warrior.

I've spent over 20 years working in marketing across a wide range of industries, helping businesses grow, adapt, and find clarity in what can often feel like a very noisy space.

I'm particularly passionate about supporting startups and SMEs, businesses that don't always have big teams or big budgets, but have huge potential.

Lisette van Riel, The Marketing Warrior

Marketing doesn't need to be complicated to be effective. It just needs to be clear, consistent, and aligned with your goals.

Your success is my success.

When we work together, I don't sit on the sidelines. I become part of your team. I offer hands-on support where I do it for you, guidance and coaching where I help you do it, or a blend of both.

I've also worked closely with franchise owners, which has given me a strong understanding of how to balance brand consistency with local marketing that actually drives results.

And outside of work, you'll usually find me with Beautie, my rescue dog and daily reminder to keep things simple, loyal, and full of energy.

How I can help

Flexible support, shaped around exactly what your business needs right now.

Done-for-you support

You're busy running your business. I take marketing off your plate and deliver it for you.

Guidance and coaching

Prefer to keep things in-house? I help you and your team do it well, with clear direction.

A blend of both

Most businesses land somewhere in between. We shape a mix that fits your time, budget and goals.

More than marketing

Alongside my marketing work, I founded DoggyWarriors, an award-winning not-for-profit raising money for dog charities across the UK. To date we've raised over £150,000, supporting incredible organisations and helping dogs in need.

It's something I'm hugely proud of, and it reflects a big part of who I am: committed, passionate, and driven to make a real impact.

£150k+

Raised for dog charities

Theo Paphitis Small Business Sunday winnerPoints of Light Award
Lisette receiving a Small Business Sunday win from Theo Paphitis

Let's grow your business together

Whether you need a guide by your side or a marketing partner who rolls up their sleeves, I'd love to help.